Hi Reader

If you were going to a future-themed fancy dress party, what would you dress as?​
​
Back in my 20s, living in Bristol, this was once the theme of my birthday party. What I loved most was the interpretation of the theme:

• Jack came as an old man (aka his future self)
• Steffi and Tom came as Kate and William, the future King and Queen of England
• Martyn, Mary and Chad came as Fry, Leila and Zoidberg from Futurama
• Ellen came as a character from Avatar - still one of the best costumes I’ve ever seen

I bought a metallic dress, painted myself silver, and made a cardboard control panel cuff. I wanted to be an android for the night.

So the fact I have a weekly email which features an android character in AI generated art is not as random as it might seem.

The idea was planted years ago.

ECHOES IN THE TIMELINE

This is something I’m thinking about a lot - while I’m working on my offers and new website pages, and with my clients.

Netwalk and Talk was born from my love of hosting networking events when I was Development Manager at the Grand Theatre.

Practice is a main focus in my networking and public speaking workshops because I’ve seen the difference it makes after teaching English as a foreign language and years of learning French and Spanish.

Yesterday I watched my client Julia Smith of Cre8 Sales Solutions speak at a networking event about her telemarketing business.

In our 1-to-1 public speaking sessions together, I discovered she had been a top performer for Yellow Pages and a #2 consultant at an IT recruitment company - “despite being quiet and introverted”.

She has developed a solid process. She understands what a right-fit client looks like and what a good campaign requires.

Now Cre8 has helped clients to generate leads which bring in millions of pounds in business.

Ideas and experiences compound over time

They make us unique and become our expertise.

They make us human.

When we meet people in real life, it’s the experiences, stories and personalities that we connect with. They help us to know if we can trust a person. Not vagueness or perfection.

More on this soon - I've had to create an actual "anti-perfection prompt” for my covers.

Real expertise and experience are what AI tools are looking for too (see this week's prompt below)

So, Reader:

• What are the echoes in your timeline?
• How has your experience compounded into expertise?
• And are you showcasing it enough?

Best

Charlotte
​
P.S. Want help uncovering and articulating YOUR echoes - the experiences that compound into your unique expertise? That's exactly what happens in 1-2-1 public speaking sessions. March bookings open. Hit reply.

NEXT THURSDAY: ISSUE #11 - THE RELAY EFFECT

PROMPT TO TRY THIS WEEK

If you want to show up in search results — or be surfaced by AI tools like ChatGPT or Claude - your website needs the right signals.

Google uses its E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) to assess credibility.

When reviewing your website copy, try this prompt:

“Based on Google’s E-E-A-T guidelines, give me feedback and recommendations for SEO and AIO improvement.

I want to be found by [ideal client] for [service, product, or topic].

What keywords am I currently signalling, and what keywords should I be targeting?”

Why this works:

E-E-A-T isn’t just a ranking factor - it’s a framework for communicating real expertise.

Many websites undersell their owners: years of experience get flattened into generic claims. This prompt helps surface where that’s happening and gives you a roadmap to fix it.

The second question is especially useful if you’ve never done keyword research. Instead of starting from scratch, you’re discovering what your existing content already signals - and whether it matches what you want to be found for.

HOW THE COVER WAS CREATED

This is one of my favourite covers to date as it’s slightly more abstract.
​
I wanted a layered design to represent echoes and the compounding effect of expertise. (This is also a feature of my brand logo - which represents the layers of my process)
​
Also, I wanted to see how my brand colours could be incorporated. I referenced the hex codes from my brand guidelines, and uploaded my logo as a reference point. (Shout out to Kaye Heseltine Design who is the talent behind them.)

AND I wanted to explore how sci fi and AI images can be feminine, without defaulting to a “hot bot” or “cyberpunk babe”.

Yes - these are real image generation terms, and they make me want to weep a bit inside.